Founded by Steve Jobs and Steve Wozniak
Apple II a major hit
1984 saw release of the Macintosh, revolutionizing personal computing
Apple's rise continues into the 1990's, when it began a decline that seemed
to many to lead to certain death at its nadir in 1997.
"interim" CEO Steve Jobs returned with Apple's purchase of NeXT Computing and
engineered one of the most remarkable corporate turnarounds (though those in
the know mention that some of the seeds of its success were sown before he
arrived) ever seen, punctuated by the astoundingly successful iMac.
However, Apple's market share is still dwarfed by Wintel, and its computers
and future viewed with scorn by many.
Microsoft invested $150 mil in Apple. |
